Smart Strategy. Fearless Design. Empowering Brands to Reach Their Full Potential.

Creativity is always the answer. Your Mom builds bold brands, meaningful experiences, and big ideas that stick—through smart strategy, fearless design, and thoughtful execution.

We help brands find their voice, own their identity, and make an impact. Whether branding businesses, designing products, or creating our own, we focus on clarity, creativity, and results.

Hey there, it’s nice to meet you—I’m Alexia!

The creative mind behind Your Mom.

I'm an award-winning hybrid creative specializing in art direction, branding, visual, and product design—leading Your Mom's creative team in Rochester, NY. My work focuses on strategic design solutions that help brands define their identity and bring transformative ideas to life.

I cut through complexity to deliver design that truly works. I craft custom teams tailored to each client's unique needs, ensuring the right mix of skills and expertise for every project. Whether it's branding, product design, or creative strategy, I keep the process human, approachable, and genuinely collaborative—because great work emerges when teams are truly engaged.

With creative leadership experience that includes guiding two acquired companies—Freshop (NCR) and Bonafide (Coinbase)—I've proven my ability to build compelling brand narratives. Beyond client work, I also develop innovative products through Your Mom.

Your Mom takes a direct, results-driven approach. Let's create something exceptional together.