KNOWS BEST

Fractional Creative Director for startups and growing brands.

has better ideas than your dad

✦

always ready to bring it

✦

tell your mom i say hello

✦

would approve

✦

has your back

✦

has better ideas than your dad ✦ always ready to bring it ✦ tell your mom i say hello ✦ would approve ✦ has your back ✦

Creative leadership built around what you actually need.

— FRACTIONAL CREATIVE DIRECTOR

✦ From first hire to acquired.

✦ Every industry. Every stage.

✦ Direction, not decoration.

I work with brands at every stage, from early-stage startups to established names, as a Fractional Creative Director bringing strategic vision and hands-on creative direction. Depending on what you need, it might just be me or I'll build your mom's dream team around your project. Either way, you get a creative partner who genuinely cares about getting it right.

Call Your Mom (She Got Ideas)
Your Moms Work

I've spent my career building brands, leading teams, and designing products that actually work. That blend of creative, strategic, and operational thinking is what I bring to every client.

The thinking, the systems,
and the craft.

— WHAT I BRING

The Thinker

Great work starts with the right idea and the strategy to back it up. I take time to understand what your brand truly needs, finding the real opportunity and shaping a creative vision designed to deliver.

Big Picture Thinking ✦ Creative & Brand Strategy ✦ Concept Generation ✦ Storytelling ✦ Simplifying Complexity ✦ Problem Solving

The Architect

I build the systems that make great work repeatable. Workflows, team structures, and creative processes designed to grow with you and built to last.

Pattern Recognition ✦ Workflow Design ✦ Creative Operations ✦ Team Building ✦ Project Management

The Maker

From art direction to brand design, marketing to advertising, I've worked across many different creative environments. I've built products from the ground up. I bring both vision and craft to every project, with a genuine understanding of what it takes to create great work.

Art Direction ✦ Brand Design ✦ Product Design ✦ Social & Email ✦ UI/UX ✦ Campaigns

Check Out Your Mom's Services
Checkout Your Mom Services

  • Creative Director/Copy Writer, DS+CO

    "Alexia is an amazing creative partner. She's a strategic, big-picture thinker and elevates every project she touches. She works fast, commits fully and has infectiously good energy. "

    — Robin Lohkamp

  • Owner Arbor Venues & AGATHI & CO

    "Alexia has the rare ability to look at what you've built and turn it into a brand that finally feels like you. Our venue didn't change but our identity, visuals, and the way the world sees us completely did. Working with her was effortless, energizing, and honestly overdue. I'd recommend her without hesitation."

    — Agathi Graham

  • Senior Copywriter, DS+CO

    "Alexia is a true collaborator. She believes in embracing all perspectives and working together to find the best possible outcome, no matter the nature of the project. I had the good fortune to work with her for several years and always appreciated her thoughtfulness and willingness to try new things. She’s a creative force, plain and simple. "

    — Nick Guadagnino

  • founder tibsar software & behervillage

    “Alexia has been amazing to work with. I’ve trusted her with branding for two of my own companies, and I continue to refer her to my clients because I know her work quality will always be exceptional. She has a strong creative eye, but her UX instinct truly sets her apart. There have been many times when I could tell something wasn’t working but couldn’t fully articulate how to improve it. Alexia was able to step in with clear, thoughtful guidance that made the solution obvious. She brings both strong design talent and strategic thinking to the table, making her an incredible partner.”

    — Sara Fuerst